Hello!

My Story: The Tales of Ulrico

Hey there!

I'm Ulrico Zubler, a guy who's worn many hats and traveled many roads—literally and figuratively. From my place of origin, the charming town of Hunzenschwil, Switzerland, I've always had a knack for diving into new experiences and cultures. With a Master of Science in Electrical Engineering from ETH Zurich, an MBA from the University of Wales, and most recently a Chief AI Officer certification, I’ve built a career that spans over three decades. And boy, has it been a ride!
 
From Zurich to Singapore, Hong Kong to the UK, I’ve led teams, managed businesses, and had the pleasure of unraveling the mysteries of various markets. My journey started with Swisscom and Alcatel STR AG, where I cut my teeth in sales and marketing. But the real fun began with SR Technics and Curtiss-Wright, where I navigated the complex worlds of aviation and defense.
 
Living in places like Beijing and Singapore wasn’t just about business—it was an adventure in itself! Imagine balancing P&L sheets while savoring dim sum in Hong Kong, or managing sales teams while soaking in the vibrant cultures of Asia. Each stint abroad enriched my perspective, honed my leadership skills, and added a sprinkle of spice to my life.
 
Now, as the founder of zublerOne, I bring all that intercultural savvy and a hefty dose of humor to help businesses thrive—this time with AI at the core. Whether it’s helping executives make sense of emerging tools, supporting growth with smart automation, or connecting you with the right digital strategy, I’ve got the experience—and the stories—to back it up.
 
So, if you're looking for someone who's been around the block (and the globe) a few times and knows how to mix business with a touch of adventure, you've come to the right place.

As I like to say: Explore. Engage. Excel. Let’s make your business journey as exciting and successful as mine has been!